The overall ideas represent the foundation of a good article or piece of text. From this point of view, there are a myriad of themes or ideas to take in consideration in order to create the ideal piece of information for your audience. Some ideas target online copywriting, while others can apply to any communicational channel. People will not necessarily react differently when they read a text only because they see it on a screen and not on a piece of paper. In fact, there are actually more chances for them to stop reading right away. I personally read around 10% of all the article links I check out. This fact asks for a continuous attention, as well as the necessity to respect a few basic rules. Continue reading
Planning different scenarios gives various businesses the opportunity to exercise for the future and take a peek at the battlefield before the battle actually begins, only to be better prepared. However, it is worth knowing that developing a scenario does not imply predicting the future. Its value consists of the possibility to help companies understand the forces that can affect their future. Practically, all these forces tend to try out their assumptions.
I have noticed that a lot of top notch managers encourage these solutions, whether their businesses are new or not. Pierre Wack may not ring too many bells for a lot of people. But all those who have something to do with the oil industry might be familiar with his management skills over Shell during the ’60s. One day, he has asked the other directors to visualize tomorrow. He encouraged a sophisticated and responsible thinking over the current situation by giving everyone else the chance to understand the changes. Continue reading