As a new director, do not be surprised if you see a worker pulling out a part from a box, throwing the box away, attaching a different part to the initial one and packing it in a new box that looks just like the original one. You should think about the possibility of cost optimization as soon as you find out that this is how they do it. In many situations, continuing such processes without questioning the procedures may waste the occasion to eliminate the losses.
Whenever I want something new or an improvement, I think about bringing new people from a different part of the company or perhaps a different domain too. They should not have any misconceptions. Generally, I would love someone who never hesitates to ask why. For instance, a lot of people start such conversations during their training classes. They assume that their ideas seem stupid, but why is everything done in a particular manner? Such interruptions inevitably lead to important discussions over fundamental things. Continue reading →
You have no idea how widely appreciated hand crafted items are. I like them too, just like anyone else. If you are lucky enough to come from an area with a highly personalized level of culture, you are on the right path. If you do not come from such an area, try to at least find a connection with a particular culture. Was your grandmother an Indian? Was you grandfather a gypsy? Things like these might motivate you in this venture. No matter how unusual it seems, a lot of people like traditional and rare items. If you feel talented, just start hand crafting and stick to the most representative aspects of the chosen culture. Continue reading →
No matter how exhausting it seems to clean your carpet, you will never be able to do it like a team of professionals. You have probably heard a lot of different ads about carpet cleaning services on the radio. In fact, the radio is a pretty good source of business ideas. Later on, you will realize that your parents, friends or colleagues actually rely on such services too. Continue reading →
The passion for writing might be a good idea in copywriting, but plenty of experts tend to forget the reasons wherefore they have actually started to write. There are a lot of things that you should never do while professing. For instance, never try to be funny, express your linguistic knowledge, write literature or poems. On the other hand, focus on your main reason – sell!
Keep in mind that you write advertising texts because visiting each customer personally is way beyond your limits and resources. If this would be possible, no one would bother to write. Instead, they would knock at one door after another in order to engage into useful conversations. Continue reading →