Every industry out there is exposed to unfortunate accidents. Some of them are so harsh that they make it to the newspapers within minutes only. Airlines represent the most common example. On the other hand, some other problems are less likely to be so popular. However, when it comes to a crisis, it is surprising how quickly a simple problem can become a disaster in public relations (PR).
For some companies, a crisis can be fatal. It can practically destroy them. When a Pan American Airlines plane was destroyed by a team of hijackers above Lockerbie, the company has suffered a serious PR disaster when the press found out that it was actually warned about the presence of a bomb on board. However, the company used to get around four bomb threats on the phone everyday, so no one really cared about a random one. It did not really matter in the general perception of the population. Shortly after this accident, Pan American Airlines has stopped its activities. The problem was obvious. Not having an efficient strategy to handle the crisis led to bankruptcy. Continue reading