There are no doubts that you only have one shot to make a good first impression. Perhaps this is a cliché, but it is perfectly true too. In the sales industry, this rule goes a little further – the first impression is the one that actually lasts. From most points of view, the selling process becomes a lot easier if the first impression determines positive thoughts and conclusions. Potential customers should feel confident in the upcoming collaboration and actually enjoy it, only to ask themselves what is next.
Sometimes, making a good first impression is piece of cake if the sales individual has a natural talent for it. In several situations, the impression is given by the entire company. Most rarely, the first impression leads to an extraordinary success. Continue reading →
“An entrepreneur tends to bite off a little more than he can chew hoping he will quickly learn how to chew it.”
Born in 1918 and deceased in 2011, Roy Ash was the president and co-founder of Litton Industries. Aside from a few other noticeable achievements in politics, he has successfully made some very smart decisions throughout his life. In 2003, he and his wife have decided to donate $15,000,000 to Harvard. Four years later, in 2007, he sold one of his properties for $22,000,000. The transaction was recorded to be the largest one for a real estate deal in Loudoun County. He passed away in the winter of 2011 due to a complication of the Parkinson’s disease.
Every industry out there is exposed to unfortunate accidents. Some of them are so harsh that they make it to the newspapers within minutes only. Airlines represent the most common example. On the other hand, some other problems are less likely to be so popular. However, when it comes to a crisis, it is surprising how quickly a simple problem can become a disaster in public relations (PR).
For some companies, a crisis can be fatal. It can practically destroy them. When a Pan American Airlines plane was destroyed by a team of hijackers above Lockerbie, the company has suffered a serious PR disaster when the press found out that it was actually warned about the presence of a bomb on board. However, the company used to get around four bomb threats on the phone everyday, so no one really cared about a random one. It did not really matter in the general perception of the population. Shortly after this accident, Pan American Airlines has stopped its activities. The problem was obvious. Not having an efficient strategy to handle the crisis led to bankruptcy. Continue reading →