Getting to know your competition is one thing, while learning how to perceive it in the perception of your audience is completely different. Most public relations (PR) actions have the primary purpose to define the organization in your customers’ perception. However, this idea can only solve half the situation, especially when you have to deal with a tenacious competitor.
Such problems become even more severe because a lot of people associate themselves with the oppressed part. In other words, your direct attacks over your competition might reflect on you. In my opinion, you have to be very subtle. From this point of view, most organizations choose to formulate their words in order to provide themselves with a solid positive image. Indirectly, the competition ends up with a negative image. Continue reading