The search engine optimization industry has been through a lot of changes overtime. Different so called experts have different perceptions. They try to come up with something new by reversing basic principles, only to confuse newbies and fail on their own projects. Unsurprisingly, a lot of concepts have remained unchanged. Besides, it is very important to actually understand why they cannot be changed, regardless of how many different ideas you run into. Many of them are nothing but misconceptions. Continue reading
Online marketing is part of a more general marketing campaign that every company, brand or professional should take in consideration. Ignoring this factor in the online environment will most likely bring in a lot of negative consequences. Sooner or later, these consequences will affect the individuals who cannot foresee the huge potential of Internet and understand the necessity of marketing.
Main requirements in article marketing
In my opinion, article marketing is by far one of the most popular and appropriate techniques in search engine optimization. On a different note, the actual content is the main marketing suggestion from all search engines out there. It is said that the content has always been king. Therefore, if you truly want a good ranking and a decent position in search engine result pages, the articles must be correct and qualitative. They should be written in a flawless grammar, with no punctuation mistakes. They have to be concise, properly split into paragraphs, easy to read and optimized with the right keywords. Furthermore, such articles are supposed to include one or several links to your website. This is referred to as backlinking in the search engine optimization industry. Continue reading
Every webmaster knows that search engine optimization is a main necessity for every website. It represents an actual utility. With all these, plenty of newbies in this industry end up facing a lot of myths that prevent them from understanding the meaning and purpose of a proper optimization. So what are the most common myths in this industry? What is the truth behind them? Continue reading