Have you ever thrown a postcard to the trash bin without even reading it? Neither did I. It is something attractive in that postcard that forces you to read it. Then why do not you exploit this idea in your marketing campaigns?
Postcards have a lot of benefits over traditional letters. They are less expensive than packages or large envelopes, but they also do not need to be placed in envelopes. Therefore, they provide an instant visual impact. They are funny and they can be read without too much effort. You can drop postcards in series by splitting them into several phases, only to deliver a cursive piece of information without asking the targeted audience for too much work. Continue reading →
I was recently waiting to see a film in a cinema theatre – Cocktail. I checked it out online and it seems it was quite old. I have no idea why they put it up so late though, yet the film was cool. All in all, once the commercials and trailers were over, a big message hit the screen.
”The management would like to inform the clients that there are no guarantees for the safety of personal objects . They must not be left in areas with a low visibility.”
Everyone felt confused, then the clients started to smile. What was the management trying to say?
”Take care of your stuff. Do not leave it on the floor.”
This is when you realize how hard some people are trying to enrich simple messages. They overload them with useless layers and words. Sometimes, it feels like people are embarrassed to tell words straight to the point. Continue reading →
Everyone uses special offers in the relationship between companies and clients. You are probably familiar with these things. You can save 10 pounds, earn a free sticker or perhaps win a vacation on an exotic island. But when it comes to the relationships between more companies, a lot of sellers are very cautious. The reason is simple. Business people assume that once they come up with an offer, their partners will immediately figure out what you are trying to do.
It is true that business people are complex and smart, but they do like special offers too. After all, they can also be taken for consumers, so they often reply to the offers that are addressed to them. Continue reading →