Attend a marketing conference over the Internet and you are very likely to find a lot of information about online copywriting. However, most of the advice and tips coming from these self called gurus do not bring in anything new. They are not different from what others gurus said over the past century.
Such a guru will probably use a self bragging text. It is stupid and relates to one product or another, such as a book or a course. In the end, the guru will claim that their success is less likely to be achieved over the Internet. Sadly enough, it will not be achieved in the print media either, only it is hard to realize it. Continue reading