Humour has always been a smart and useful method to promote your business. Plenty of companies rely on funny commercials too. Therefore, there are no reasons wherefore your public relations system should ignore this opportunity too.
On a different note, sponsorship has always represented a popular PR instrument too. It generates oral publicity and promotes a positive image of your business. Combining these two elements can bring in exquisite results, but only if you do it by the book. Continue reading →
The history of public relations has always been enriched with all kinds of marketing tips and tricks. The main purpose of such a trick is to reach to people and spread. As a general rule of thumb, the best ideas refer to the actual product. They should also be creative and draw some attention. In other words, they must be spectacular.
Furthermore, such tricks must be embraced by the targeted audience. Some of them are unacceptable or even offending. Some others go even further and overcome the legal limits. For example, a beverage manufacturer has hired a team of graffiti artists to draw its logo on numerous buildings in London. All in all, the general idea is simple. In order to find the right trick, you have to combine good taste and a powerful impact. Some companies can do it, while others cannot. Continue reading →