Humour has always been a smart and useful method to promote your business. Plenty of companies rely on funny commercials too. Therefore, there are no reasons wherefore your public relations system should ignore this opportunity too.
On a different note, sponsorship has always represented a popular PR instrument too. It generates oral publicity and promotes a positive image of your business. Combining these two elements can bring in exquisite results, but only if you do it by the book. Continue reading