Why would anyone choose to hire a babysitter, especially during harsh financial times?
The recent financial crisis is not the only factor that can influence the consumers’ preferences when it comes to spending money. Otherwise, it might seem impossible to explain the technological explosion, while many of the modern gadgets are mostly used for games and other forms of entertainment. You need to see the bigger image.
First, the quality of life is slowly going up. People need more sophisticated services, whether they are useful or not. Second, a lot of couples work a lot. They have well paid office jobs, but they barely have any free time. When a baby shows up, they will try to find a solution in order to keep the income at a high level. Continue reading →
Competitions, lotteries or contests can always draw a lot of attention. Some of them are more publicized than others though. Competitors remember the brand name and often talk about the respective contest. They do spread the word, but obviously, making it to the press is the best way to succeed. But then, particular contests are simply better than others from this point of view. So where is the catch? Continue reading →
Most public relations (PR) specialists like to cry from the rooftops when about to come up with something new. Practically, this is their main opportunity to show what an efficient PR campaign can do. They are ready to give the press something consistent and worth the attention. With all these, it is a fact that the most successful achievements occur when you do things differently. So how about letting your audience wait for the final product? Continue reading →