Why would anyone choose to hire a babysitter, especially during harsh financial times?
The recent financial crisis is not the only factor that can influence the consumers’ preferences when it comes to spending money. Otherwise, it might seem impossible to explain the technological explosion, while many of the modern gadgets are mostly used for games and other forms of entertainment. You need to see the bigger image.
First, the quality of life is slowly going up. People need more sophisticated services, whether they are useful or not. Second, a lot of couples work a lot. They have well paid office jobs, but they barely have any free time. When a baby shows up, they will try to find a solution in order to keep the income at a high level. Continue reading