Grammar Does Not Matter In Marketing, Does It?

Grammar Does Not Matter In Marketing, Does It?

Grammar Does Not Matter In Marketing, Does It?
Grammar Does Not Matter In Marketing, Does It?
How important is grammar in the commercial for a specific product? According to David Ogilvy, it seems that grammar rules are irrelevant in marketing. However, I am pretty sure that he meant something else. If you take a look at his commercials, you will see that they are perfectly written. You can write tough, deep, funny and convincing texts, but without killing your language. But is this all? What if there is more? What if grammar is more important than that? Is it any worth? Are there enough people who are willing to pay for a flawless grammar? Continue reading

Obtaining A Fundamental Economical Growth With Radical Changes

Obtaining A Fundamental Economical Growth With Radical Changes

Obtaining A Fundamental Economical Growth With Radical Changes
Obtaining A Fundamental Economical Growth With Radical Changes
Newborn companies are often struggling to achieve the same growth rate as the main front runners in their industries. This is practically a standard they are trying to achieve. Managers have the impression that they need to play just like their competition – minimizing potential risks, gaining as much as possible from their resources and obtaining positive results. There is, however, a different alternative that can become even more useful in the long run – rethinking all the profitable sectors from scratch in the attempt to build a better business model and a fundamental growth. Continue reading

The Uses Of Internal Social Networks In Transmitting The Values Of Your Company

The Uses Of Internal Social Networks In Transmitting The Values Of Your Company

The Uses Of Internal Social Networks In Transmitting The Values Of Your Company
The Uses Of Internal Social Networks In Transmitting The Values Of Your Company
Regular meetings and discussions within your organization will work a very long way. Most importantly, you should stimulate this behaviour among key employees from different departments. Such meetings will boost the personal implication, strategy development and productivity. Furthermore, they ensure a decent transparency, which will inevitably help you identify the strengths and weaknesses of your organization. Continue reading