If you plan to make an offer, make sure that you understand all the costs associated with its acceptance. At the same time, if you label your products as offers, you will end up with a lower profit for the exact same costs. So how is this idea worth your cost optimization plans? Perhaps you should think about it before totally ignoring it.
What are you trying to obtain with an offer?
If you take offers for some company costs with low profits, you will manage to understand why they must be planned, administered and controlled. Every pound, dollar or euro that you take from the selling price is a pound, dollar or euro that you add to the profit. Continue reading →
Copywriters, marketing agencies and customers have managed to prove that long texts are superior to short texts. Then why should you be succinct? Sometimes, being succinct is not about the text length, but about how concise it is.
Do not use 20 words if you can support your idea in 8 words! Why would you use 8 words if you can do it in 3 words? The possibility to be critic to your own text while editing will most likely make it very strong.
How to be effective in communication
Winston Churchill wrote a telegram to a commander in the Middle East – Alexander – on August, 10-th, 1942. Continue reading →