Copywriters, marketing agencies and customers have managed to prove that long texts are superior to short texts. Then why should you be succinct? Sometimes, being succinct is not about the text length, but about how concise it is.

Do not use 20 words if you can support your idea in 8 words! Why would you use 8 words if you can do it in 3 words? The possibility to be critic to your own text while editing will most likely make it very strong.

How to be effective in communication

Winston Churchill wrote a telegram to a commander in the Middle East – Alexander – on August, 10-th, 1942. Continue reading →