Ignoring the competition is your worst idea ever. Just because you ignore it, it does not mean that it will disappear. In fact, not knowing what your opponents are doing will most likely kill your business. For example, if your competition sells the same product for 75% of your price, how many products are you going to sell?
Not paying attention to the market saturation is often fatal for a business, especially if you run a local one. It is said that there is room for everyone out there, but this is wrong. If you open a new barbershop in a small neighbourhood that already has three prestigious barbershops, you better include some chips, a beer and half prices too. Otherwise, your business will die.
Not understanding what you are actually trying to sell is going to ruin you in the long run. Helena Rubinstein is the first self made lady millionaire. She has never really sold face creams. Instead, she sold beauty. She liked to say that women are not ugly, but just lazy sometimes. Therefore, it makes no difference if you sell a product or a service. Craft your unique selling quotes accordingly.
How To Negotiate In Different CountriesA proper behaviour in a particular country can be completely inappropriate in a different country. Therefore, it does pay off to learn about particular habits of various countries, only to make more informed decisions. Continue reading →
What To Ask Yourself Before Showing Up For A NegotiationWhen you negotiate to sell or buy something, the pressure is often on the price. However, I think that a precise evaluation of your offer is just as important. So what should you ask yourself? Continue reading →
