Press releases represent the base of public relations, yet plenty of companies have no clue how to properly manage them. A lot of press releases are nothing but badly hidden ads. Obviously, most publications will not even bother to publish them for free. After all, they expect to be paid for publishing ads.
On the other hand, good press releases have the main benefit of being published for free. Besides, a lot of people actually read them, even if they usually get over ads. The key to getting a press release published is to write it just like a journalist. Practically, it should not be rewritten. Newspapers have a lot of free space to fill up, while hunting news is both money and time consuming. Therefore, a good journalist will always enjoy saving time and effort. With this idea in mind, a press release can work a very long way in a day that does not provide too many news. Continue reading