You do not have to be an expert to realize that national television channels and newspapers are very hard to access. Besides, they are bombed with all kinds of press releases. Most of them are worthless though. On a different note, the local press is a lot easier to approach.
When it comes to business related commerce, small professional magazines are also more accessible because they can be specialized and might benefit from fewer informative sources. Continue reading →
As a general rule of thumb, plenty of journalists work overtime, while their salaries are not too encouraging. They are often ignored or blamed and rarely appreciated for their work. Besides, today’s newspapers will become packing paper tomorrow, so journalists always work under pressure.
At the same time, journalists do not exist in order to promote particular products, companies or services. They do not care about the reputation of a company either. Most of them do take their jobs very seriously and focus on providing correct and exact news that are worth some attention. Continue reading →
Most public relations activities focus on the adult audience – governmental agencies, clients, employees, potential customers and so on. With all these, a lot of individuals form their own opinions regarding specific companies before even having to deal with them. Even children come up with clear associations when it comes to specific brands. Therefore, it might be a good idea to attract youngsters before your competition does it.
Of course, there is one major problem in attracting children – finding the right approach. Aside from the television, youngsters are not really among the most avid media consumers. Therefore, they are less likely to pay attention to a press release. Continue reading →