Category Archives: Business

The Necessity To Develop Psychological Profiles For Your Customers

The Necessity To Develop Psychological Profiles For Your Customers

The Necessity To Develop Psychological Profiles For Your Customers
The Necessity To Develop Psychological Profiles For Your Customers
It is highly recommended to split your customers into small groups according to their preferences and necessities, only to maximize your sales. Such a profile based technique combines the psychological criteria grouping with the demographical criteria grouping. This way, companies can provide more specific and appropriate solutions. In other words, they can get one step ahead of their competition by orientating toward the customers. Continue reading

Loyalty Schemes – Make Sure That You Never Overlook Your Current Customers

Loyalty Schemes – Make Sure That You Never Overlook Your Current Customers

Loyalty Schemes – Make Sure That You Never Overlook Your Current Customers
Loyalty Schemes – Make Sure That You Never Overlook Your Current Customers
The more intensive your competition is, the more you should focus on unexpected things. Most managers focus on attracting new clients. While this is a good idea, you have to know how to repay and keep your current customers too. In fact, you may actually get a lot of profit from them, while good recommendations will most likely boost your clientèle overtime. Continue reading

Eliminating The Surplus From Your Operations – The Muda Technique

Eliminating The Surplus From Your Operations – The Muda Technique

Eliminating The Surplus From Your Operations – The Muda Technique
Eliminating The Surplus From Your Operations – The Muda Technique
The hunger for profit can cause a lot of mistakes, since a lot of companies fail to consider the effects of a surplus, yet this is a vital part of a business process. In conclusion, companies have a huge advantage if they manage to stay efficient by simplifying their processes and being organized. Continue reading

Orientating Toward The Information In Business

Orientating Toward The Information In Business

Orientating Toward The Information In Business
Orientating Toward The Information In Business
The IT software and hardware industry absorbs billions every year, so you might expect managers and directors to know exactly how information technology can actually improve their results. But then, what is the actual connection between the huge investments and the performance or productivity growth? Being oriented toward the information is the answer. There are three major factors that can determine these things. According to Donald Marchand and William J. Kettinger, the three key factors must be respected in very small details. Continue reading