Category Archives: Copywriting

The Harmful Effects Of Duplicate Content

The Harmful Effects Of Duplicate Content

The Harmful Effects Of Duplicate Content
The Harmful Effects Of Duplicate Content
Duplicate content is a real problem in the online world. Therefore, this subject is very sensitive, while the possibility to obtain original content is never to be ignored. Duplicate texts refer to all the paragraphs and texts from a website that are identical or at least very similar to the content on other websites. Duplicate content is one of the most common black hat search engine optimization techniques. In other words, it might work over short periods of time, but it will fail in the long run. Your website will be penalized a lot faster, especially since this is one of the main tasks and purposes of the Panda algorithm from Google. Continue reading

Becoming Familiar With The Main Benefits Of Social Bookmarking

Becoming Familiar With The Main Benefits Of Social Bookmarking

Becoming Familiar With The Main Benefits Of Social Bookmarking
Becoming Familiar With The Main Benefits Of Social Bookmarking
Signing up for social bookmarking networks is one of the most common marketing techniques in search engine optimization. Its primary purpose is to help boosting the number of visitors. Bookmarking networks allow users to add markings with descriptions and keywords. Users can also stock, manage and organize the respective markings.

The first bookmarking services have showed up in 1996. However, 2003 was the year when they sky rocketed. This is when Delicious showed up. Delicious has helped spreading the term of social bookmarking, not to mention about tags. Generally, such markings are public, but they can also be set to private or viewable by particular people on the respective network. In other words, regular people are able to see these bookmarks by categories and tags. Continue reading

What You Need To Know About Web Directories In Search Engine Optimization

What You Need To Know About Web Directories In Search Engine Optimization

What You Need To Know About Web Directories In Search Engine Optimization
What You Need To Know About Web Directories In Search Engine Optimization
For a lot of people, a web directory is like a search engine. However, this is nothing but a misconception. A web directory is actually a website that looks like an online catalogue or library. It gathers together links and information arranged by particular categories. A website makes it to a catalogue if it is registered by someone, which implies completing a form with specific details. The purpose of such a directory is to help the respective websites with a good positioning in search engine result pages. Or at least this is what it was supposed to be. While it still represents a good solution, the registration must be carefully done. Continue reading

Be Succinct!

Be Succinct!

Be Succinct!
Be Succinct!
Copywriters, marketing agencies and customers have managed to prove that long texts are superior to short texts. Then why should you be succinct? Sometimes, being succinct is not about the text length, but about how concise it is.

Do not use 20 words if you can support your idea in 8 words! Why would you use 8 words if you can do it in 3 words? The possibility to be critic to your own text while editing will most likely make it very strong.

How to be effective in communication

Winston Churchill wrote a telegram to a commander in the Middle East – Alexander – on August, 10-th, 1942. Continue reading

Give Clichés A Wide Berth

Give Clichés A Wide Berth

Give Clichés A Wide Berth
Give Clichés A Wide Berth
Stealing ideas is highly recommended, but only if they are actually good. However, stealing old fashioned ideas that worked in the past is simply a dumb thing. The copywriting industry is rich in all kinds of clichés. They might make the copywriter feel good, but the reader will only experience a deja-vu feeling. The main problem is that such clichés encourage readers to believe that all your texts are nothing but some boring repetitions of phrases and ideas that they have already seen before. Continue reading