Category Archives: Copywriting

Why Link Farming Will Never Work In The Long Run

Why Link Farming Will Never Work In The Long Run

Why Link Farming Will Never Work In The Long Run
Why Link Farming Will Never Work In The Long Run
Those who engage into online businesses are harshly fighting each other for a front running position in search engines. A proper search engine optimization campaign based on accepted techniques is a long term process. This is why some webmasters choose to rely on less honest optimizing techniques and methods, which I never recommend.

There are a lot of different methods to trick search engines for better results in result pages. However, they fail to understand that they end up being penalised or even banned after a while. The results they obtain overnight will not resist for too long. Sometimes, they can barely resist for a few weeks. All in all, link farm is one of the most common techniques in black search engine optimization. Continue reading

Five Misconceptions In Search Engine Optimization

Five Misconceptions In Search Engine Optimization

Five Misconceptions In Search Engine Optimization
Five Misconceptions In Search Engine Optimization
The search engine optimization industry has been through a lot of changes overtime. Different so called experts have different perceptions. They try to come up with something new by reversing basic principles, only to confuse newbies and fail on their own projects. Unsurprisingly, a lot of concepts have remained unchanged. Besides, it is very important to actually understand why they cannot be changed, regardless of how many different ideas you run into. Many of them are nothing but misconceptions. Continue reading

The Secrets Behind Article Marketing In Search Engine Optimization

The Secrets Behind Article Marketing In Search Engine Optimization

The Secrets Behind Article Marketing In Search Engine Optimization
The Secrets Behind Article Marketing In Search Engine Optimization
Online marketing is part of a more general marketing campaign that every company, brand or professional should take in consideration. Ignoring this factor in the online environment will most likely bring in a lot of negative consequences. Sooner or later, these consequences will affect the individuals who cannot foresee the huge potential of Internet and understand the necessity of marketing.

Main requirements in article marketing

In my opinion, article marketing is by far one of the most popular and appropriate techniques in search engine optimization. On a different note, the actual content is the main marketing suggestion from all search engines out there. It is said that the content has always been king. Therefore, if you truly want a good ranking and a decent position in search engine result pages, the articles must be correct and qualitative. They should be written in a flawless grammar, with no punctuation mistakes. They have to be concise, properly split into paragraphs, easy to read and optimized with the right keywords. Furthermore, such articles are supposed to include one or several links to your website. This is referred to as backlinking in the search engine optimization industry. Continue reading

Four Common Myths In Search Engine Optimization

Four Common Myths In Search Engine Optimization

Four Common Myths In Search Engine Optimization
Four Common Myths In Search Engine Optimization
Every webmaster knows that search engine optimization is a main necessity for every website. It represents an actual utility. With all these, plenty of newbies in this industry end up facing a lot of myths that prevent them from understanding the meaning and purpose of a proper optimization. So what are the most common myths in this industry? What is the truth behind them? Continue reading

Some Ideas You Might Need For Your Call To Action

Some Ideas You Might Need For Your Call To Action

Some Ideas You Might Need For Your Call To Action
Some Ideas You Might Need For Your Call To Action

Getting to know how to seal a transaction is one of the most common qualities in the world’s top sales directors. In other words, they know how to ask for an order. The exact same rule applies to copywriters as well. This factor is known as the call to action and it is often referred to as the CTA.

The CTA is usually a sentence or paragraph at the end of an email, letter or brochure. Normally, it asks for reader for a response. In an ideal case, the respective answer should be an order. At the same time, it may also represent a subscription to your newsletter, a reservation for a free seminar or just a simple reply. The CTA is supposed to be placed at the end of the text, when the selling process is over and the transaction is almost sealed. But is this a general rule? In my opinion, it is not. In fact, your call to action may be included in the title as well. After all, you have no clue how convincing your text will actually be, so the potential customer may not even reach to the end. Continue reading