A business card functions like a memento, especially at the beginning of a relationship with a customer. Most probably, the business card will be kept. When the client decides they no longer need the business card, they will get rid of it. But how can you keep the interest up? How can you bring back the positive effect of a business card? Continue reading
A smartly designed business card is one of the most important tools in a sales agent’s portfolio. Some markets (such as Japan) bring in plasticised business cards that can be offered while the receiver is at the pool or other similar places. Some of them are translated on the back too. With all these, business cards can be more or less similar in design. Take a peek at the business cards you keep in your wallet, then look at yours. Does it stand up in the crowd? Generally speaking, a distinctive business card can seriously make the difference. Some companies provide personalized business cards with their employees’ pictures too. A portrait is usually more than enough, but a cartoon or a caricature can draw a lot of attention too. Continue reading
There are no doubts that you only have one shot to make a good first impression. Perhaps this is a cliché, but it is perfectly true too. In the sales industry, this rule goes a little further – the first impression is the one that actually lasts. From most points of view, the selling process becomes a lot easier if the first impression determines positive thoughts and conclusions. Potential customers should feel confident in the upcoming collaboration and actually enjoy it, only to ask themselves what is next.
Sometimes, making a good first impression is piece of cake if the sales individual has a natural talent for it. In several situations, the impression is given by the entire company. Most rarely, the first impression leads to an extraordinary success. Continue reading
There is a way higher chance for a client to gain confidence in you, listen to your advice and buy from you if they remark your professionalism. Sometimes, the way you treat people is the factor that rises respect. You do not necessarily need an inherent technique to make the difference. From this point of view, sales and service domains are tightly connected, especially if you run a specific service. Provide flawless services and the sales process will automatically become easier. Continue reading
It is definitely very challenging to discuss with potential customers who simply cannot decide on the moment. You obviously want a quick confirmation, while they want to think about it some more. As a general rule of thumb, when someone tells you that they will think about it and let you know, they have already let you know about their decision. With all these, the thinking part and rhythm are more important than your actual program. It makes no difference how much time some people need to think about your proposal. When they are ready to act, they will.
It might be exasperating to spend your quality time raising some interest and staying in touch for long periods of time, only to realize that the client does not want to make business with you. This is because you were simply not available when they wanted to act. Continue reading