These days, more and more individuals find out about potential acquisitions over the Internet. In other words, when a client decides on a provider, the respective client has already researched their options. Plus, they can see how the selection and acquisition processes function. However, this idea can lead to various long distance contacts with numerous clients who are not physically close to you. There is one major advantage though – sales agents get in touch with clients who would be impossible to contact otherwise. But how do you get closer?
When long distance marketing actually works
A lot of people use the Internet when it comes to educating themselves on particular things. The same rule applies to the automotive industry, whether people look for new or used vehicles. Clients reveal more possibilities, as well as different prices. When they know what they want, they access a list with selling cars. They set some criteria and find out the perfect results. They get in touch with the dealer too, even if the dealership is located in a different part of the country. In this moment, clients want to find out extra details about the car. If they are interested, they will undoubtedly decide to get there and see the car in person.
A friend of mine who works in a dealership has come up with a different idea though. He comes up with a unique approach. He offers to drive the car to the client’s city. Sometimes, if the distance is too long, he offers to meet at the middle of the distance. Such an approach will most likely surprise customers. Besides, the element of surprise helps him figure out whether the clients are truly interested in getting the car. This thing is very important because a road trip costs both time and money. However, if the client seems serious, the agent is happy to make a sale. My friend claims that the success rate is quite high.
Taking advantage of long distance marketing
When not sure how to benefit from long distance contacting, a few tips can help you determine whether or not this idea will work for you.
- Find out how electronic marketing can influence your customers’ behaviour. Regular updates might be needed.
- Adapt your approach in order to match it to this new practice.