Tag Archives: cliché

Give Clichés A Wide Berth

Give Clichés A Wide Berth

Give Clichés A Wide Berth
Give Clichés A Wide Berth
Stealing ideas is highly recommended, but only if they are actually good. However, stealing old fashioned ideas that worked in the past is simply a dumb thing. The copywriting industry is rich in all kinds of clichés. They might make the copywriter feel good, but the reader will only experience a deja-vu feeling. The main problem is that such clichés encourage readers to believe that all your texts are nothing but some boring repetitions of phrases and ideas that they have already seen before. Continue reading