Organizing a press event or conference is an excellent idea if you have an important announcement to make, yet most companies do it when they end up with problems. Therefore, a lot of journalists and other attendees will be seriously annoyed for wasting their time.
Press events give journalists the possibility to ask questions, which is something that they cannot do if you write a press release. They can write news according to their own necessities, not to mention about the needs of the publications they represent.
Managing a press conference is not always easy, but the earnings can be exquisite. Continue reading