Tag Archives: entreprenura

Reasons To Organize A Press Conference

Reasons To Organize A Press Conference

Reasons To Organize A Press Conference
Reasons To Organize A Press Conference
Organizing a press event or conference is an excellent idea if you have an important announcement to make, yet most companies do it when they end up with problems. Therefore, a lot of journalists and other attendees will be seriously annoyed for wasting their time.

Press events give journalists the possibility to ask questions, which is something that they cannot do if you write a press release. They can write news according to their own necessities, not to mention about the needs of the publications they represent.

Managing a press conference is not always easy, but the earnings can be exquisite. Continue reading

Creating And Selling Home Made Soaps For A Business

Creating And Selling Home Made Soaps For A Business

Creating And Selling Home Made Soaps For A Business
Creating And Selling Home Made Soaps For A Business
When interested in starting a soap business, you need to know that becoming successful takes a lot of time. You have to thoroughly analyse your good ideas if you want them to be profitable. You can start your business by educating yourself on the soap industry and coming up with a business plan. Once you decide on the right soaps, buying the ingredients becomes a way easier task.

I have noticed plenty of soaps that draw attention on the market, so how can you make the difference? Each soap is unique, yet you have to identify your own niche. Ideally, you must understand the customer’s behaviour and study the potential of your products. You can also come up with some freebies, samples and tests, only to get some feedback and improve your products. Continue reading

What It Takes To Write A Press Release Like A Professional

What It Takes To Write A Press Release Like A Professional

What It Takes To Write A Press Release Like A Professional
What It Takes To Write A Press Release Like A Professional
Press releases represent the base of public relations, yet plenty of companies have no clue how to properly manage them. A lot of press releases are nothing but badly hidden ads. Obviously, most publications will not even bother to publish them for free. After all, they expect to be paid for publishing ads.

On the other hand, good press releases have the main benefit of being published for free. Besides, a lot of people actually read them, even if they usually get over ads. The key to getting a press release published is to write it just like a journalist. Practically, it should not be rewritten. Newspapers have a lot of free space to fill up, while hunting news is both money and time consuming. Therefore, a good journalist will always enjoy saving time and effort. With this idea in mind, a press release can work a very long way in a day that does not provide too many news. Continue reading

Top 3 Bad Ideas In Business

Top 3 Bad Ideas In Business

Top 3 Bad Ideas In Business
Top 3 Bad Ideas In Business
  • Ignoring the competition is your worst idea ever. Just because you ignore it, it does not mean that it will disappear. In fact, not knowing what your opponents are doing will most likely kill your business. For example, if your competition sells the same product for 75% of your price, how many products are you going to sell?
  • Not paying attention to the market saturation is often fatal for a business, especially if you run a local one. It is said that there is room for everyone out there, but this is wrong. If you open a new barbershop in a small neighbourhood that already has three prestigious barbershops, you better include some chips, a beer and half prices too. Otherwise, your business will die.
  • Not understanding what you are actually trying to sell is going to ruin you in the long run. Helena Rubinstein is the first self made lady millionaire. She has never really sold face creams. Instead, she sold beauty. She liked to say that women are not ugly, but just lazy sometimes. Therefore, it makes no difference if you sell a product or a service. Craft your unique selling quotes accordingly.