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What Not To Include In Your Order Form

What Not To Include In Your Order Form

What Not To Include In Your Order Form
What Not To Include In Your Order Form
Whenever I get a catalogue or a special offer in my mailbox, I take a peek at the order form. It is in my nature. I want to know if the form is simple or creative. The title can usually tell a lot about it.

I have a revelation when I read an “order form”. I think I have had more than 45 million revelations so far. I simply cannot understand why copywriters fail in the last phase by labelling things. It has to be more than that. Continue reading