Tag Archives: grammar

Grammar Does Not Matter In Marketing, Does It?

Grammar Does Not Matter In Marketing, Does It?

Grammar Does Not Matter In Marketing, Does It?
Grammar Does Not Matter In Marketing, Does It?
How important is grammar in the commercial for a specific product? According to David Ogilvy, it seems that grammar rules are irrelevant in marketing. However, I am pretty sure that he meant something else. If you take a look at his commercials, you will see that they are perfectly written. You can write tough, deep, funny and convincing texts, but without killing your language. But is this all? What if there is more? What if grammar is more important than that? Is it any worth? Are there enough people who are willing to pay for a flawless grammar? Continue reading