Tag Archives: introduction

Write Down Your Ideas And Work On Them

Write Down Your Ideas And Work On Them

Write Down Your Ideas And Work On Them
Write Down Your Ideas And Work On Them
I was recently waiting to see a film in a cinema theatre – Cocktail. I checked it out online and it seems it was quite old. I have no idea why they put it up so late though, yet the film was cool. All in all, once the commercials and trailers were over, a big message hit the screen.

”The management would like to inform the clients that there are no guarantees for the safety of personal objects . They must not be left in areas with a low visibility.”

Everyone felt confused, then the clients started to smile. What was the management trying to say?

”Take care of your stuff. Do not leave it on the floor.”

This is when you realize how hard some people are trying to enrich simple messages. They overload them with useless layers and words. Sometimes, it feels like people are embarrassed to tell words straight to the point. Continue reading

Several Rules To Consider In Copywriting

Several Rules To Consider In Copywriting

Several Rules To Consider In Copywriting
Several Rules To Consider In Copywriting

The overall ideas represent the foundation of a good article or piece of text. From this point of view, there are a myriad of themes or ideas to take in consideration in order to create the ideal piece of information for your audience. Some ideas target online copywriting, while others can apply to any communicational channel. People will not necessarily react differently when they read a text only because they see it on a screen and not on a piece of paper. In fact, there are actually more chances for them to stop reading right away. I personally read around 10% of all the article links I check out. This fact asks for a continuous attention, as well as the necessity to respect a few basic rules. Continue reading