How important is grammar in the commercial for a specific product? According to David Ogilvy, it seems that grammar rules are irrelevant in marketing. However, I am pretty sure that he meant something else. If you take a look at his commercials, you will see that they are perfectly written. You can write tough, deep, funny and convincing texts, but without killing your language. But is this all? What if there is more? What if grammar is more important than that? Is it any worth? Are there enough people who are willing to pay for a flawless grammar? Continue reading
These days, more and more individuals find out about potential acquisitions over the Internet. In other words, when a client decides on a provider, the respective client has already researched their options. Plus, they can see how the selection and acquisition processes function. However, this idea can lead to various long distance contacts with numerous clients who are not physically close to you. There is one major advantage though – sales agents get in touch with clients who would be impossible to contact otherwise. But how do you get closer? Continue reading
A marketing trap or ambush related to taking advantage of someone else’s money. It is a very popular phenomenon when specific companies fund particular events. While being a sponsor for a world renowned event can generate a lot of advertising value, it does cost a lot of money. Most sponsors end up wasting money anyway. There are plenty of them, so they are all mentioned altogether. Therefore, no one can really identify them in the crowd. Continue reading
The history of public relations has always been enriched with all kinds of marketing tips and tricks. The main purpose of such a trick is to reach to people and spread. As a general rule of thumb, the best ideas refer to the actual product. They should also be creative and draw some attention. In other words, they must be spectacular.
Furthermore, such tricks must be embraced by the targeted audience. Some of them are unacceptable or even offending. Some others go even further and overcome the legal limits. For example, a beverage manufacturer has hired a team of graffiti artists to draw its logo on numerous buildings in London. All in all, the general idea is simple. In order to find the right trick, you have to combine good taste and a powerful impact. Some companies can do it, while others cannot. Continue reading
Have you ever thrown a postcard to the trash bin without even reading it? Neither did I. It is something attractive in that postcard that forces you to read it. Then why do not you exploit this idea in your marketing campaigns?
Postcards have a lot of benefits over traditional letters. They are less expensive than packages or large envelopes, but they also do not need to be placed in envelopes. Therefore, they provide an instant visual impact. They are funny and they can be read without too much effort. You can drop postcards in series by splitting them into several phases, only to deliver a cursive piece of information without asking the targeted audience for too much work. Continue reading