Neglecting online and offline meta data is a really bad mistake. While your guests will not pay attention to these things, search engines will. A keyword in the title is more than enough. If you use more of them in less than 75 characters, you might be taken for a spammer. Include the keyword as close to the title beginning as you can.
Skipping subheads is less likely to improve your website. They make reading a lot simpler for your guests, but they are also properly crawled by search engines.
It sounds unusual, but it is actually possible to over optimize your website. It is hard for your readers to go through over optimized content, while search engines will also penalise you. Therefore, stay away from keyword stuffing.
Stealing ideas is highly recommended, but only if they are actually good. However, stealing old fashioned ideas that worked in the past is simply a dumb thing. The copywriting industry is rich in all kinds of clichés. They might make the copywriter feel good, but the reader will only experience a deja-vu feeling. The main problem is that such clichés encourage readers to believe that all your texts are nothing but some boring repetitions of phrases and ideas that they have already seen before. Continue reading →
Whenever I get a catalogue or a special offer in my mailbox, I take a peek at the order form. It is in my nature. I want to know if the form is simple or creative. The title can usually tell a lot about it.
I have a revelation when I read an “order form”. I think I have had more than 45 million revelations so far. I simply cannot understand why copywriters fail in the last phase by labelling things. It has to be more than that. Continue reading →
No one can tell whether or not a business idea is good without having a plan. Therefore, not doing a business plan is usually the biggest mistake. No entrepreneur or business professional can make predictions without it. In other words, this is a main reason for proper planning.
The individual who invented the idea that you must do what you love should be hit with a hammer. It sounds violent, but this saying is responsible for countless failed businesses. In theory, it looks good. In reality, most people love things that they are curious about and not good at. From this point of view, you should do what you are good at and not what you love.
Not conducting any market research is a serious problem for a lot of enthusiasts. A lot of people start businesses just because they might work, only to go heartbroken when they collapse. Test a service or a product before investing in it. Otherwise, your success is only a matter of luck.
Every so called professional or entrepreneur who respects themselves must have a Linkedin profile. Indeed, it is not a bad idea to establish connections with people in the same industry. You never know when a new business opportunity might arise. Plus, you can find a lot of collaborations or jobs as well. With all these, if you use Linkedin, you better make sure that you do not make the most common mistakes on such a network. Continue reading →