Duplicate content is a real problem in the online world. Therefore, this subject is very sensitive, while the possibility to obtain original content is never to be ignored. Duplicate texts refer to all the paragraphs and texts from a website that are identical or at least very similar to the content on other websites. Duplicate content is one of the most common black hat search engine optimization techniques. In other words, it might work over short periods of time, but it will fail in the long run. Your website will be penalized a lot faster, especially since this is one of the main tasks and purposes of the Panda algorithm from Google. Continue reading
Signing up for social bookmarking networks is one of the most common marketing techniques in search engine optimization. Its primary purpose is to help boosting the number of visitors. Bookmarking networks allow users to add markings with descriptions and keywords. Users can also stock, manage and organize the respective markings.
The first bookmarking services have showed up in 1996. However, 2003 was the year when they sky rocketed. This is when Delicious showed up. Delicious has helped spreading the term of social bookmarking, not to mention about tags. Generally, such markings are public, but they can also be set to private or viewable by particular people on the respective network. In other words, regular people are able to see these bookmarks by categories and tags. Continue reading
For a lot of people, a web directory is like a search engine. However, this is nothing but a misconception. A web directory is actually a website that looks like an online catalogue or library. It gathers together links and information arranged by particular categories. A website makes it to a catalogue if it is registered by someone, which implies completing a form with specific details. The purpose of such a directory is to help the respective websites with a good positioning in search engine result pages. Or at least this is what it was supposed to be. While it still represents a good solution, the registration must be carefully done. Continue reading
- Neglecting online and offline meta data is a really bad mistake. While your guests will not pay attention to these things, search engines will. A keyword in the title is more than enough. If you use more of them in less than 75 characters, you might be taken for a spammer. Include the keyword as close to the title beginning as you can.
- Skipping subheads is less likely to improve your website. They make reading a lot simpler for your guests, but they are also properly crawled by search engines.
- It sounds unusual, but it is actually possible to over optimize your website. It is hard for your readers to go through over optimized content, while search engines will also penalise you. Therefore, stay away from keyword stuffing.
A lot of people rely on search engines in order to access the wide variety of information available over the Internet. A search engine is nothing but a program that accesses the Internet in an automated manner. It stores titles, keywords and contents in a large database. The search engine results are displayed according to the keywords or phrases written by the user. While learning about the history of various search engines is less likely to help you in search engine optimization, I guess that a brief history can help you understand them better. Continue reading