Getting to know how to seal a transaction is one of the most common qualities in the world’s top sales directors. In other words, they know how to ask for an order. The exact same rule applies to copywriters as well. This factor is known as the call to action and it is often referred to as the CTA.
The CTA is usually a sentence or paragraph at the end of an email, letter or brochure. Normally, it asks for reader for a response. In an ideal case, the respective answer should be an order. At the same time, it may also represent a subscription to your newsletter, a reservation for a free seminar or just a simple reply. The CTA is supposed to be placed at the end of the text, when the selling process is over and the transaction is almost sealed. But is this a general rule? In my opinion, it is not. In fact, your call to action may be included in the title as well. After all, you have no clue how convincing your text will actually be, so the potential customer may not even reach to the end. Continue reading