You do not have to be an expert to realize that national television channels and newspapers are very hard to access. Besides, they are bombed with all kinds of press releases. Most of them are worthless though. On a different note, the local press is a lot easier to approach.
When it comes to business related commerce, small professional magazines are also more accessible because they can be specialized and might benefit from fewer informative sources. Continue reading →
Organizing a press event or conference is an excellent idea if you have an important announcement to make, yet most companies do it when they end up with problems. Therefore, a lot of journalists and other attendees will be seriously annoyed for wasting their time.
Press events give journalists the possibility to ask questions, which is something that they cannot do if you write a press release. They can write news according to their own necessities, not to mention about the needs of the publications they represent.
Managing a press conference is not always easy, but the earnings can be exquisite. Continue reading →
Press releases represent the base of public relations, yet plenty of companies have no clue how to properly manage them. A lot of press releases are nothing but badly hidden ads. Obviously, most publications will not even bother to publish them for free. After all, they expect to be paid for publishing ads.
On the other hand, good press releases have the main benefit of being published for free. Besides, a lot of people actually read them, even if they usually get over ads. The key to getting a press release published is to write it just like a journalist. Practically, it should not be rewritten. Newspapers have a lot of free space to fill up, while hunting news is both money and time consuming. Therefore, a good journalist will always enjoy saving time and effort. With this idea in mind, a press release can work a very long way in a day that does not provide too many news. Continue reading →