You do not have to be an expert to realize that national television channels and newspapers are very hard to access. Besides, they are bombed with all kinds of press releases. Most of them are worthless though. On a different note, the local press is a lot easier to approach.
When it comes to business related commerce, small professional magazines are also more accessible because they can be specialized and might benefit from fewer informative sources. Continue reading →
As a general rule of thumb, plenty of journalists work overtime, while their salaries are not too encouraging. They are often ignored or blamed and rarely appreciated for their work. Besides, today’s newspapers will become packing paper tomorrow, so journalists always work under pressure.
At the same time, journalists do not exist in order to promote particular products, companies or services. They do not care about the reputation of a company either. Most of them do take their jobs very seriously and focus on providing correct and exact news that are worth some attention. Continue reading →
Most public relations activities focus on the adult audience – governmental agencies, clients, employees, potential customers and so on. With all these, a lot of individuals form their own opinions regarding specific companies before even having to deal with them. Even children come up with clear associations when it comes to specific brands. Therefore, it might be a good idea to attract youngsters before your competition does it.
Of course, there is one major problem in attracting children – finding the right approach. Aside from the television, youngsters are not really among the most avid media consumers. Therefore, they are less likely to pay attention to a press release. Continue reading →
Organizing a press event or conference is an excellent idea if you have an important announcement to make, yet most companies do it when they end up with problems. Therefore, a lot of journalists and other attendees will be seriously annoyed for wasting their time.
Press events give journalists the possibility to ask questions, which is something that they cannot do if you write a press release. They can write news according to their own necessities, not to mention about the needs of the publications they represent.
Managing a press conference is not always easy, but the earnings can be exquisite. Continue reading →
Press releases represent the base of public relations, yet plenty of companies have no clue how to properly manage them. A lot of press releases are nothing but badly hidden ads. Obviously, most publications will not even bother to publish them for free. After all, they expect to be paid for publishing ads.
On the other hand, good press releases have the main benefit of being published for free. Besides, a lot of people actually read them, even if they usually get over ads. The key to getting a press release published is to write it just like a journalist. Practically, it should not be rewritten. Newspapers have a lot of free space to fill up, while hunting news is both money and time consuming. Therefore, a good journalist will always enjoy saving time and effort. With this idea in mind, a press release can work a very long way in a day that does not provide too many news. Continue reading →