A marketing trap or ambush related to taking advantage of someone else’s money. It is a very popular phenomenon when specific companies fund particular events. While being a sponsor for a world renowned event can generate a lot of advertising value, it does cost a lot of money. Most sponsors end up wasting money anyway. There are plenty of them, so they are all mentioned altogether. Therefore, no one can really identify them in the crowd. Continue reading
Competitions, lotteries or contests can always draw a lot of attention. Some of them are more publicized than others though. Competitors remember the brand name and often talk about the respective contest. They do spread the word, but obviously, making it to the press is the best way to succeed. But then, particular contests are simply better than others from this point of view. So where is the catch? Continue reading
Most public relations (PR) specialists like to cry from the rooftops when about to come up with something new. Practically, this is their main opportunity to show what an efficient PR campaign can do. They are ready to give the press something consistent and worth the attention. With all these, it is a fact that the most successful achievements occur when you do things differently. So how about letting your audience wait for the final product? Continue reading
Humour has always been a smart and useful method to promote your business. Plenty of companies rely on funny commercials too. Therefore, there are no reasons wherefore your public relations system should ignore this opportunity too.
On a different note, sponsorship has always represented a popular PR instrument too. It generates oral publicity and promotes a positive image of your business. Combining these two elements can bring in exquisite results, but only if you do it by the book. Continue reading
The history of public relations has always been enriched with all kinds of marketing tips and tricks. The main purpose of such a trick is to reach to people and spread. As a general rule of thumb, the best ideas refer to the actual product. They should also be creative and draw some attention. In other words, they must be spectacular.
Furthermore, such tricks must be embraced by the targeted audience. Some of them are unacceptable or even offending. Some others go even further and overcome the legal limits. For example, a beverage manufacturer has hired a team of graffiti artists to draw its logo on numerous buildings in London. All in all, the general idea is simple. In order to find the right trick, you have to combine good taste and a powerful impact. Some companies can do it, while others cannot. Continue reading