A lot of companies go wild when it comes to their charity activities. They promote themselves and their generosity by sponsoring specific events and actually sending one or two representatives on site too. So far so good. However, unexpected situations arise when least expected. A company that keeps advertising about its amazing civic spirit will indirectly have people ask themselves if it does it for promotion only. This is a relatively simple conception of life. On the same principle, rich people often become exaggeratedly generous when they find out that they suffer from a fatal disease or they become old. It looks like they are trying to buy a place in heaven. Companies are easily associated with such people. So what options do you have? There is one simple alternative – be relatively discreet when it comes to your charity activities. But then, how does your company benefit from this discreetness? Continue reading
Getting to know your competition is one thing, while learning how to perceive it in the perception of your audience is completely different. Most public relations (PR) actions have the primary purpose to define the organization in your customers’ perception. However, this idea can only solve half the situation, especially when you have to deal with a tenacious competitor.
Such problems become even more severe because a lot of people associate themselves with the oppressed part. In other words, your direct attacks over your competition might reflect on you. In my opinion, you have to be very subtle. From this point of view, most organizations choose to formulate their words in order to provide themselves with a solid positive image. Indirectly, the competition ends up with a negative image. Continue reading
Every industry out there is exposed to unfortunate accidents. Some of them are so harsh that they make it to the newspapers within minutes only. Airlines represent the most common example. On the other hand, some other problems are less likely to be so popular. However, when it comes to a crisis, it is surprising how quickly a simple problem can become a disaster in public relations (PR).
For some companies, a crisis can be fatal. It can practically destroy them. When a Pan American Airlines plane was destroyed by a team of hijackers above Lockerbie, the company has suffered a serious PR disaster when the press found out that it was actually warned about the presence of a bomb on board. However, the company used to get around four bomb threats on the phone everyday, so no one really cared about a random one. It did not really matter in the general perception of the population. Shortly after this accident, Pan American Airlines has stopped its activities. The problem was obvious. Not having an efficient strategy to handle the crisis led to bankruptcy. Continue reading