A business card functions like a memento, especially at the beginning of a relationship with a customer. Most probably, the business card will be kept. When the client decides they no longer need the business card, they will get rid of it. But how can you keep the interest up? How can you bring back the positive effect of a business card? Continue reading
A smartly designed business card is one of the most important tools in a sales agent’s portfolio. Some markets (such as Japan) bring in plasticised business cards that can be offered while the receiver is at the pool or other similar places. Some of them are translated on the back too. With all these, business cards can be more or less similar in design. Take a peek at the business cards you keep in your wallet, then look at yours. Does it stand up in the crowd? Generally speaking, a distinctive business card can seriously make the difference. Some companies provide personalized business cards with their employees’ pictures too. A portrait is usually more than enough, but a cartoon or a caricature can draw a lot of attention too. Continue reading
There are no doubts that you only have one shot to make a good first impression. Perhaps this is a cliché, but it is perfectly true too. In the sales industry, this rule goes a little further – the first impression is the one that actually lasts. From most points of view, the selling process becomes a lot easier if the first impression determines positive thoughts and conclusions. Potential customers should feel confident in the upcoming collaboration and actually enjoy it, only to ask themselves what is next.
Sometimes, making a good first impression is piece of cake if the sales individual has a natural talent for it. In several situations, the impression is given by the entire company. Most rarely, the first impression leads to an extraordinary success. Continue reading
The passion for writing might be a good idea in copywriting, but plenty of experts tend to forget the reasons wherefore they have actually started to write. There are a lot of things that you should never do while professing. For instance, never try to be funny, express your linguistic knowledge, write literature or poems. On the other hand, focus on your main reason – sell!
Keep in mind that you write advertising texts because visiting each customer personally is way beyond your limits and resources. If this would be possible, no one would bother to write. Instead, they would knock at one door after another in order to engage into useful conversations. Continue reading
There is a way higher chance for a client to gain confidence in you, listen to your advice and buy from you if they remark your professionalism. Sometimes, the way you treat people is the factor that rises respect. You do not necessarily need an inherent technique to make the difference. From this point of view, sales and service domains are tightly connected, especially if you run a specific service. Provide flawless services and the sales process will automatically become easier. Continue reading