There are no doubts that you only have one shot to make a good first impression. Perhaps this is a cliché, but it is perfectly true too. In the sales industry, this rule goes a little further – the first impression is the one that actually lasts. From most points of view, the selling process becomes a lot easier if the first impression determines positive thoughts and conclusions. Potential customers should feel confident in the upcoming collaboration and actually enjoy it, only to ask themselves what is next.
Sometimes, making a good first impression is piece of cake if the sales individual has a natural talent for it. In several situations, the impression is given by the entire company. Most rarely, the first impression leads to an extraordinary success. Continue reading →
The passion for writing might be a good idea in copywriting, but plenty of experts tend to forget the reasons wherefore they have actually started to write. There are a lot of things that you should never do while professing. For instance, never try to be funny, express your linguistic knowledge, write literature or poems. On the other hand, focus on your main reason – sell!
Keep in mind that you write advertising texts because visiting each customer personally is way beyond your limits and resources. If this would be possible, no one would bother to write. Instead, they would knock at one door after another in order to engage into useful conversations. Continue reading →
There is a way higher chance for a client to gain confidence in you, listen to your advice and buy from you if they remark your professionalism. Sometimes, the way you treat people is the factor that rises respect. You do not necessarily need an inherent technique to make the difference. From this point of view, sales and service domains are tightly connected, especially if you run a specific service. Provide flawless services and the sales process will automatically become easier. Continue reading →
It is definitely very challenging to discuss with potential customers who simply cannot decide on the moment. You obviously want a quick confirmation, while they want to think about it some more. As a general rule of thumb, when someone tells you that they will think about it and let you know, they have already let you know about their decision. With all these, the thinking part and rhythm are more important than your actual program. It makes no difference how much time some people need to think about your proposal. When they are ready to act, they will.
It might be exasperating to spend your quality time raising some interest and staying in touch for long periods of time, only to realize that the client does not want to make business with you. This is because you were simply not available when they wanted to act. Continue reading →
A lot of salespeople have to adopt specific measures in order to determine people around them to provide some attention. The attention gives the seller the possibility to spend some time without any pressure in the attempt to convince potential customers about their needs. But with all these, people today are extremely busy. They are always in a rush, while the time crisis has never been higher. An unrealistic attitude about this aspect will not really help you sell. Obviously, the more professional your approach is, the less relevant it is believed to be. However, sales agents can become more inventive, only to develop specific ideas and techniques in order to maximize the time spent with their customers. Continue reading →