A lot of people rely on search engines in order to access the wide variety of information available over the Internet. A search engine is nothing but a program that accesses the Internet in an automated manner. It stores titles, keywords and contents in a large database. The search engine results are displayed according to the keywords or phrases written by the user. While learning about the history of various search engines is less likely to help you in search engine optimization, I guess that a brief history can help you understand them better. Continue reading
Page Rank (PR) is al algorithm used by Google to determine the importance and relevance of a website, as well as its quality grade. The page rank is valued from 0 to 10 and evaluates websites according to their purpose and content. A good page rank can be obtained with high quality backlinks. Furthermore, if the respective websites are notorious and belong to the same niche, you are very likely to obtain very good results in the long run. Since the page rank is barely updated a few times a year, it is obvious that obtaining a good value asks for a lot of hard work and patience. Continue reading
Those who engage into online businesses are harshly fighting each other for a front running position in search engines. A proper search engine optimization campaign based on accepted techniques is a long term process. This is why some webmasters choose to rely on less honest optimizing techniques and methods, which I never recommend.
There are a lot of different methods to trick search engines for better results in result pages. However, they fail to understand that they end up being penalised or even banned after a while. The results they obtain overnight will not resist for too long. Sometimes, they can barely resist for a few weeks. All in all, link farm is one of the most common techniques in black search engine optimization. Continue reading
The search engine optimization industry has been through a lot of changes overtime. Different so called experts have different perceptions. They try to come up with something new by reversing basic principles, only to confuse newbies and fail on their own projects. Unsurprisingly, a lot of concepts have remained unchanged. Besides, it is very important to actually understand why they cannot be changed, regardless of how many different ideas you run into. Many of them are nothing but misconceptions. Continue reading
Online marketing is part of a more general marketing campaign that every company, brand or professional should take in consideration. Ignoring this factor in the online environment will most likely bring in a lot of negative consequences. Sooner or later, these consequences will affect the individuals who cannot foresee the huge potential of Internet and understand the necessity of marketing.
Main requirements in article marketing
In my opinion, article marketing is by far one of the most popular and appropriate techniques in search engine optimization. On a different note, the actual content is the main marketing suggestion from all search engines out there. It is said that the content has always been king. Therefore, if you truly want a good ranking and a decent position in search engine result pages, the articles must be correct and qualitative. They should be written in a flawless grammar, with no punctuation mistakes. They have to be concise, properly split into paragraphs, easy to read and optimized with the right keywords. Furthermore, such articles are supposed to include one or several links to your website. This is referred to as backlinking in the search engine optimization industry. Continue reading