Neglecting online and offline meta data is a really bad mistake. While your guests will not pay attention to these things, search engines will. A keyword in the title is more than enough. If you use more of them in less than 75 characters, you might be taken for a spammer. Include the keyword as close to the title beginning as you can.
Skipping subheads is less likely to improve your website. They make reading a lot simpler for your guests, but they are also properly crawled by search engines.
It sounds unusual, but it is actually possible to over optimize your website. It is hard for your readers to go through over optimized content, while search engines will also penalise you. Therefore, stay away from keyword stuffing.
A lot of people rely on search engines in order to access the wide variety of information available over the Internet. A search engine is nothing but a program that accesses the Internet in an automated manner. It stores titles, keywords and contents in a large database. The search engine results are displayed according to the keywords or phrases written by the user. While learning about the history of various search engines is less likely to help you in search engine optimization, I guess that a brief history can help you understand them better. Continue reading →
Page Rank (PR) is al algorithm used by Google to determine the importance and relevance of a website, as well as its quality grade. The page rank is valued from 0 to 10 and evaluates websites according to their purpose and content. A good page rank can be obtained with high quality backlinks. Furthermore, if the respective websites are notorious and belong to the same niche, you are very likely to obtain very good results in the long run. Since the page rank is barely updated a few times a year, it is obvious that obtaining a good value asks for a lot of hard work and patience. Continue reading →
Those who engage into online businesses are harshly fighting each other for a front running position in search engines. A proper search engine optimization campaign based on accepted techniques is a long term process. This is why some webmasters choose to rely on less honest optimizing techniques and methods, which I never recommend.
There are a lot of different methods to trick search engines for better results in result pages. However, they fail to understand that they end up being penalised or even banned after a while. The results they obtain overnight will not resist for too long. Sometimes, they can barely resist for a few weeks. All in all, link farm is one of the most common techniques in black search engine optimization. Continue reading →
The search engine optimization industry has been through a lot of changes overtime. Different so called experts have different perceptions. They try to come up with something new by reversing basic principles, only to confuse newbies and fail on their own projects. Unsurprisingly, a lot of concepts have remained unchanged. Besides, it is very important to actually understand why they cannot be changed, regardless of how many different ideas you run into. Many of them are nothing but misconceptions. Continue reading →