A company with a positive self image and an internal feeling of pride will most likely act as a whole. It will be more efficient, so the productivity will be significantly improved. Practically, such a high self confidence will improve the brand as well. Therefore, when employees respect and appreciate the organization they work for, their productivity and working quality are taken to the next level, not to mention about the self esteem. Before being a freelancer, I personally used to come up with new ideas to improve the companies I was working for. I wanted to help them advance, even if I was not being paid for it. Continue reading
It is definitely very challenging to discuss with potential customers who simply cannot decide on the moment. You obviously want a quick confirmation, while they want to think about it some more. As a general rule of thumb, when someone tells you that they will think about it and let you know, they have already let you know about their decision. With all these, the thinking part and rhythm are more important than your actual program. It makes no difference how much time some people need to think about your proposal. When they are ready to act, they will.
It might be exasperating to spend your quality time raising some interest and staying in touch for long periods of time, only to realize that the client does not want to make business with you. This is because you were simply not available when they wanted to act. Continue reading
A lot of salespeople have to adopt specific measures in order to determine people around them to provide some attention. The attention gives the seller the possibility to spend some time without any pressure in the attempt to convince potential customers about their needs. But with all these, people today are extremely busy. They are always in a rush, while the time crisis has never been higher. An unrealistic attitude about this aspect will not really help you sell. Obviously, the more professional your approach is, the less relevant it is believed to be. However, sales agents can become more inventive, only to develop specific ideas and techniques in order to maximize the time spent with their customers. Continue reading
I can easily remember the classic scene with Robert De Niro asking himself in the mirror who he is talking to while waving a gun in the air. “Taxi Driver” has become one of his masterpieces and still has plenty of fans, although it has been released in 1976. When it comes to copywriting, the problem is that plenty of texts are not necessarily talking to you. In the best case, they might be talking in your direction. The difference is huge because the writer tends to represent the focal point of the respective piece of text. So who cares about the copywriter? From a reader’s point of view, the copywriter is the last individual to think about.
There is one simple way to ensure that the reader feels like you are actually talking to them. You just have to thee and thou them. Use “you” as often as possible. Therefore, if you are not sure who this industry is about, you should know that it is about you as a reader and not as a copywriter. Magnet – a popular kitchen furniture manufacturer – has used a simple idea that took the reader closer. Continue reading
The overall ideas represent the foundation of a good article or piece of text. From this point of view, there are a myriad of themes or ideas to take in consideration in order to create the ideal piece of information for your audience. Some ideas target online copywriting, while others can apply to any communicational channel. People will not necessarily react differently when they read a text only because they see it on a screen and not on a piece of paper. In fact, there are actually more chances for them to stop reading right away. I personally read around 10% of all the article links I check out. This fact asks for a continuous attention, as well as the necessity to respect a few basic rules. Continue reading