There is one major problem with titles that promise benefits – most people are quite cynical and sceptical these days. However, they are not to be blamed. They have been exposed to all kinds of fake claims and failed keywords used by many generations of unskilled individuals. Therefore, it is perfectly normal to lose confidence with time. Continue reading
Getting to know how to seal a transaction is one of the most common qualities in the world’s top sales directors. In other words, they know how to ask for an order. The exact same rule applies to copywriters as well. This factor is known as the call to action and it is often referred to as the CTA.
The CTA is usually a sentence or paragraph at the end of an email, letter or brochure. Normally, it asks for reader for a response. In an ideal case, the respective answer should be an order. At the same time, it may also represent a subscription to your newsletter, a reservation for a free seminar or just a simple reply. The CTA is supposed to be placed at the end of the text, when the selling process is over and the transaction is almost sealed. But is this a general rule? In my opinion, it is not. In fact, your call to action may be included in the title as well. After all, you have no clue how convincing your text will actually be, so the potential customer may not even reach to the end. Continue reading
Being a copywriter is impossible if you have no clue about the human nature. In fact, you might be a decent copywriter if you are satisfied with basic texts.
“Since you are a returning customer, we have the pleasure to announce you that we have updated the website layout.” Continue reading