Most public relations activities focus on the adult audience – governmental agencies, clients, employees, potential customers and so on. With all these, a lot of individuals form their own opinions regarding specific companies before even having to deal with them. Even children come up with clear associations when it comes to specific brands. Therefore, it might be a good idea to attract youngsters before your competition does it.
Of course, there is one major problem in attracting children – finding the right approach. Aside from the television, youngsters are not really among the most avid media consumers. Therefore, they are less likely to pay attention to a press release. Continue reading