Both the actual sales and the customer influence can be dramatically affected due to a few general misconceptions. It is sometimes said that you need to be aggressive or smartly market for an idea or a product in order to be successful. Such a disbelief will most likely give birth to a series of inadequate behaviours. For instance, people can become invasive, aggressive and annoying, but they may also reach to the other end of the rope – kind and shy. The truth is that sales and the influence over your customers depend on approaching the right behaviour by ignoring your first instinct of aggressiveness, competence and cordiality. When combined with a top notch product, this cocktail will obviously help any manager gain the customers’ confidence and respect.
In my opinion, there are a series of good examples out there. If you take a minute to think about it, every large company with a good history has been through both good and bad moments. New threats have randomly popped up out of nowhere. They have not just affected the respective business, but they have also reduced the sales. Such a threat may be represented by a better quality or a lower price. For example, Nokia has always been a front runner in mobile technologies. However, the technology over the past years has been taken to the next level by the innovations coming from Apple. The concepts released by Apple have been immediately adopted by Nokia and other manufacturers, such as Samsung. Today, most mobile phones look like paddles. Unfortunately for Nokia, it looks like it has lost the battle.
I believe that the competition between Harley Davidson and Japanese automotive manufacturers is yet another great example. Harley Davidson is a legend among motorcycling fans, but the ’80s have brought in a lot of challenges. Japanese cars were not just very inexpensive, but also extremely reliable and qualitative, so they have seriously threatened the industry. All in all, both domains have stabilized, while Harley Davidson is currently the front running motorcycle manufacturer. Unlike the previous example with Nokia and Apple, the initial company has actually pushed harder and has managed to maintain its customers’ loyalty and appreciation.
This is when a change is asked for. It makes no difference what its nature is as long as it can maintain the customers’ confidence at the highest standards. Anyway, as long as you can identify their needs, establishing durable connections becomes a matter of time only. A little publicity also improves the image of a company, only to promote the customers’ loyalty.
As a small conclusion, a business must ensure that it can provide its customers with some benefits that they can easily embrace and cherish. Therefore, they gain some extra confidence, which is later used to develop more powerful connections for more impressive profits. All these ideas become reality in a virtuous and vicious circle.
Increase your customers’ confidence in your business
There are a few different ideas I recommend in order to ensure that your clients develop a trustworthy and healthy relationship with your company, while consistency is often the key. In other words, try to come up with a consistent experience that should be repeated on a regular basis. It must always be branded. At the same time, be clear and concise when it comes to what you have to offer. The values of your new product or idea must be properly understood and evaluated.
Aside from gaining potential clients, never ignore the current ones either. Encourage them to show up, take a peek and order again. Entice them with an offer that they cannot refuse and they will most likely take advantage of it. Moreover, the loyalty of your returning customers must be awarded with small prizes, special offers, promotions and gifts. Such small details will prove that you actually care about your business or at least this is what I believe about managers who do try.
Remember that you are supposed to be very competitive, but also quite realistic. Although your business might seem profitable in your opinion, it may not necessarily raise to the high quality standards and offers provided by your competition. As for your clients, show them that you are interested in a proper collaboration by ensuring a simple, facile and pleasant experience.
A few other helpful tips may step in to help you earn your potential clients’ confidence too.
- Always prove your dedication and professionalism by establishing solid partnerships and investing in valuable resources.
- Improve your product or service on a continuous basis, but mostly according to your customers opinions, thoughts and expectations.
- Build the confidence of your clients with a viable and reliable offer.