For a lot of people, a web directory is like a search engine. However, this is nothing but a misconception. A web directory is actually a website that looks like an online catalogue or library. It gathers together links and information arranged by particular categories. A website makes it to a catalogue if it is registered by someone, which implies completing a form with specific details. The purpose of such a directory is to help the respective websites with a good positioning in search engine result pages. Or at least this is what it was supposed to be. While it still represents a good solution, the registration must be carefully done.
An irrelevant backlink from a random directory can seriously harm your position. If you truly want to help your website in search engine optimization, make sure that you find a web directory in your niche or industry. If you run a car garage, you should look for automotive related directories. On the other hand, if you deal with smartphone reparations, opt for technological web directories. You will most likely run into a lot of general directories with numerous categories. Believe it or not, they will not really boost your position.
Web directories are classified by multiple criteria. Aside from the niche, they can be classified by the financial requirements too. Therefore, you can find:
- Free directories
- Paid directories
- Link exchange directories
Are web directories good in search engine optimization?
As long as the registration is correct, I believe that a web directory can be very useful in the long run. But before performing a correct registration, make sure that you make a very strict selection from the hundreds of directories out there. Avoid those portals with dozens of ads and pop up windows because they are worthless. Of course, different professionals have different opinions, depending on their personal experiences. I have never really paid too much attention to these things, but I believe that a little dedication can work a very long way.
While some people expect to make it on the first page in search engines with nothing but web directories, they should remember that a web directory is a decent adjutant in the process and not necessarily a main technique.